BWT Online Shop

Creation and Design of the BWT Online Shop

Role

UX/UI Designer

Industry

Water Treatment

Duration

Ongoing

Stage 1: Concept Development and User Flow Design

During the concept development phase, I collaborated with the team to brainstorm innovative ideas that align with both user needs and the goals of the BWT brand online shop. We crafted user personas and scenarios to ensure a user-centered approach throughout the design process.

I mapped out user flows for essential features such as account creation, product browsing, checkout, and customer support. The navigation structure was designed with a focus on simplicity and intuitiveness to enhance user engagement and ensure a smooth shopping experience.

Stage 2: UI Design and Prototyping

Using Figma, I developed detailed wireframes and interactive prototypes that emphasized a welcoming and user-friendly interface. The design featured the new color palette and typography that reflected BWT’s commitment to customer satisfaction and high-quality products.

High-fidelity prototypes were created to showcase the shop’s core features, including a dynamic homepage, detailed product pages, and informative category pages. I conducted iterative design reviews with the team to refine these prototypes, ensuring they met both functional and aesthetic goals.

Stage 1: Concept Development and User Flow Design

Stage 2: UI Design and Prototyping

Stage 3: User Testing and Iteration

I organized user testing sessions with a diverse group of participants to evaluate the shop’s usability and visual appeal. The feedback was analyzed to identify usability issues and potential areas for improvement. I implemented design iterations based on this feedback, enhancing the shop’s functionality and overall user experience.

Reflections

This project was an invaluable opportunity to apply UX/UI design principles to a real-world product, contributing to an online shop that emphasizes customer satisfaction and product quality. It challenged me to creatively address user needs, improving my skills in design, collaboration, and problem-solving. The experience reinforced the importance of user feedback in the design process and demonstrated the impact of thoughtful design on user engagement and satisfaction.